If you want to go fast, go alone,
if you want to go far, go together.

Our approach

Harnel Group is a privately-owned, residentially-led property developer.

Our vision comes from a burning desire to create beautiful homes, that exceed expectations on every level.

Our strategy is to lead a dynamic group of industry experts via an entrepreneurial and modern business model.

Our goal is to be recognised for delivering desirable property, strong market performance and outstanding returns to our investors.

Our objectives

  • To develop and coordinate a diverse property group under three main divisions.
  • To create a market-wide reputation of respected values; quality, integrity, and profitability.
  • To deliver exciting, sustainable, and long-term returns to our investor’s home and abroad.

Our team

Dan Nelson

DAN NELSON

JOINT FOUNDING PARTNER

Dan co-leads the Harnel Group as joint founding partner. His career in group management, leadership, sales, and property investing led to the forming of a great partnership and the founding of the Harnel Group. His financial acumen and ability to succeed in a highly competitive market place make this joint management team the perfect combination.

From an early stage in his career, Dan always had a flair for new challenges and business, starting in direct sales and quickly moving up the career ladder to the director of business development for a large corporate in London. He has founded successful businesses in both property and media and has built a successful property portfolio, whilst also juggling busy family life.

Dan is remarkably motivated and his passion for property as well as self-developing others stems from a philanthropic approach to wealth sharing at the highest levels of business. He is a big believer in the power of education, attending many seminars each year where he is renowned within the London property community as an excellent communicator with a clear understanding of the power of a positive mental attitude. This combined management skill set gives the Harnel Group an excellent foundation for new and continued success.

2024 Target

  • To finalise a current board of industry experts to include a Chairman, Development Director, Chief Financial Officer, and Chief Operations Officer.
  • Continue raising a target equity fund of £5 million
  • Vastly expanding the companies networks within the southeast and west of Greater London (main commuter belt)
  • £20 million Gross Development Value (GDV) Target

Contact us

For more information or to discuss your property, please contact us at

info@harnelgroup.co.uk or (0)345 057 3535

HARNEL GROUP International House,
24 Holborn Viaduct, EC1A 2BN London, UK